With fourteen years of experience creating daily content specifcally for the Canadian mom market at all stages of motherhood, it is a natural extension for Ehm & Co to help brands create their own stories for mom audiences. We do the work. You get the glory.
An Ehm & Co white label collaboration begins with a master brief document based on a deep dive into our brand partner’s values and objectives. Using this brief as a roadmap, we present top line creative. With client approval, our team of expert story tellers, video producers and graphic designers get to work. The white labeled content is produced specially forour client’s properties, with the option of extending the reach to the YMC Community with social media programs.
An example of a seamless white label relationship is with our friends over at CBC Parents. Ehm & Co were brought in to develop and produce three original video series to sit exclusively on CBC Parents properties.
Each of the original series we produced resonated with diverse parents all over Canada, earning huge reach and engagement.
You can watch Birth Stories here.
You can watch This Is What a Parent Looks Like series here.
You can watch Bite-Sized with Sarah Remmer here
While our production team was creating these videos for CBC Parents, our editorial staff was busy curating a group of talented parent writers to produce ongoing timely, relevant articles exclusively for the web pages of CBC Parents. We created over 50 stories along with all the social tags, images, and short descriptions. We did the work. CBC Parents got the glory.
Here’s a totally different type of white label content we created for the Ontario Teachers Pension Plan.
The Ehm & Co editorial staff worked with the team behind the Ontario Teachers Pension Plan to create ongoing topic-specific stories for their Baby Steps app targeting Canadian millenial moms. The majority of the 50+ pieces of content was housed on the app, with a few articles created specifically for the YMC property, like this one.
Interested in Ehm & Co and Erica Ehm collaborating with you to create white label content for your brand? Contact us!