Our Work
A mix of ideas, insights and case studies to show how we can put you in front of the right moms at the right times.
COVID State Of Mom Survey Results
What moms want you to know. Never before in recent history has there been such a profound shift in women’s roles as there has been since COVID hit. With schools shut down, daycares closed, huge job losses, fears about health, and forced work-from-home scenarios,...
Creating Memorable Branded Content for Canadian Moms the Ehm & Co Way
Successful branded content is a mix of art and science. Here are some rules we follow when creating memorable content to connect with Canadian moms.
It’s Not in Your Head: A Knowledge Mobilization Case Study
Ehm & Co teamed up with UBC Women’s Health to create this knowledge translation campaign #ItsNotInYourHead. Here are the results.
United Way: A LocalLove.ca Case Study
We developed a fully integrated two-stage program to connect United Way with Canadian parents using a mix of on and offline tactics. Here’s how we did it.
It Doesn’t Have To Hurt: Trailblazing Knowledge Translation
The #Itdoesnthavetohurt campaign was an innovative year long partnership between Ehm & Co, YMC.ca, and the Center for Pediatric Pain Research. Developed by highly respected pain researcher Dr. Christine Chambers in partnership with Erica Ehm and her Ehm & Co...
How Do You Market Back To School Products To Moms During COVID? Very Carefully.
Canadian moms are divided about how to deal with the school year in the face of COVID. How do you market back to school products without alienating moms. We have some ideas.
We Admit It. Great Content Isn’t Enough to Reach Canadian Moms
If you are really serious about marketing to Canadian moms, you’ll need to invest in content distribution. This is why and how.
Why Anti-Vaxxers Might Win the PR War Against the COVID Vaccine
As COVID vaccines become available to the general public, here are my thoughts on the proliferation of anti-vaxxers and how to combat it. I’m not proud to admit it, but my girlfriend’s girlfriend is Jenny McCarthy. You know, the infamous comedienne who used her...
Your Agency’s Secret Weapon when Marketing to Moms in Canada
Our experience in program management, our expertise in bringing creative concepts to life and a built-in audience of Canadian moms makes Ehm & Co a one stop shop for agencies.
White Label Content for the Canadian Mom Market
Fourteen years of creating daily content for moms, it was a natural extension for Ehm & Co to help brands create their own stories for women with kids. We do the work. You get the glory. Here are some examples.