Erica Ehm’s Role Shifts to Innovation and Partnerships
Toronto, Ontario (May, 2022) – Putman Investments, a Canadian-based, family-owned company, has purchased award-winning digital agency Ehm & Co, along with its flagship property YMC.ca, to complement its portfolio roster. With extensive expertise in the Canadian Mom social space, Ehm & Co is a welcome addition to brands like as Toys“R”Us (Canada) Ltd. and Babies“R”Us (Canada) Ltd., which are already under the Putman Investment umbrella.
“We are excited about the potential to grow YMC.ca and Ehm & Co by joining the Putman Investments family,” says Ehm & Co’s Founder Erica Ehm. In her new role as Chief Innovation Officer, Erica will bring innovative partnerships and opportunities to the businesses. “YMC.ca is a brand that moms have come to love and trust. We will leverage the Putman team to evolve our platforms and continue to give moms today the community and resources they want in new and innovative ways.”
The Ehm & Co agency has worked with brands and marketers to reach Canadian moms with content marketing and influencer activations for fifteen years. This acquisition will leverage the reach of Toys“R”Us Canada and Babies“R”Us Canada to provide Ehm & Co clients with more enhanced access to Canadian parents and new, robust marketing opportunities, including their brick-and-mortar retail storefronts.
Ehm & Co has long been one of the most trusted sources for connecting with Canadian moms. YMC.ca, Motherhood Unfiltered is an award-winning publisher that creates original content by and for moms in the social space; the YMC Community reaches more than 55,000 micro-influencer-moms; and the Ehm & Co Network works with top-tier content creators who drive the online conversations in the mom space.
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About Ehm & Co
Ehm & Co. is an award-winning digital publisher and marketing company that specializes in creating strategic, mom-targeted campaigns by activating our community on behalf of brands. The three main pillars, YMC Motherhood Unfiltered, YMC Community and Ehm & Co Network, build custom campaigns for clients that resonate with moms.
For further information:
Erica Ehm, Ehm & Co