Welcome to

Ehm & Co

This is our story.

Founded by media personality and entrepreneur Erica Ehm, Ehm & Co. is an award-winning digital agency with extensive expertise in the Canadian mom social space.

Always Innovating.

In 2006, we disrupted the traditional landscape of marketing to moms in Canada with the launch of YummyMummyClub.ca (YMC), connecting brands with our community of moms.

Moms listen to us.

Fourteen years of publishing daily content has made us one of the most trusted and influential resources for millions of Canadian parents. We speak to the woman in every mom.

We listen to moms.

Strategic surveys, polls and social listening provides us with actionable insights into the ever-changing stages and mindsets of modern motherhood in Canada.

Expect the unexpected.

Trailblazers in the branded content space, Ehm & Co’s mandate is to solve our clients’ pain points with customized campaigns that influence moms’ decision-making.

Our team is virtual.

A curated roster of influential moms, subject matter experts and talented content creators work with us on campaigns to engage moms.

Results matter.

Combining the art of earned impressions with the science of paid reach helps us deliver impactful engagement that exceed  expectations. Check out our case studies.

Our ‘wins’ speak volumes.

We’ve scored over a dozen awards over the years, including Digital Property of the Year, Best Use of Social Media, Best Video, and many Gold and Silver awards for Best Online Campaigns. Our work in knowledge translation (KT) earned a Governor General’s Innovation nomination.

We have ideas.

Looking to market your brand to moms? Contact us for a complimentary brainstorm.

Our Work

White Label Content for the Canadian Mom Market

Fourteen years of creating daily content for moms, it was a natural extension for Ehm & Co to help brands create their own stories for women with kids. We do the work. You get the glory. Here are some examples.

It’s Not in Your Head: A Knowledge Mobilization Case Study

Ehm & Co teamed up with UBC Women’s Health to create this knowledge translation campaign #ItsNotInYourHead. Here are the results.

Sharpie PaperMate: A Case Study in Marketing to Moms

To target Canadian millennial moms to shop at Walmart for Paper Mate Ink Joy pens and Sharpie markers, we created this integrated online campaign. Here’s the case study.

Our Services

We offer a comprehensive suite of services designed to reach your target mom market, wherever they are. Our work speaks for itself.

Branded Content

White Label Content

Video Production

Social Media Activation

Facebook Livestreams

Knowledge
Translation

Email Marketing

Sampling Programs

Party in a Box

Influencer Programs

Micro-Influencers

Brand Research

Experiential & Events

Media Tours

Brands We Work With

We’re proudly Canadian, and collaborate with brands that matter across all verticals. Here are a few of them.

Papermate Ehmco Marketing To Moms campaign
Carter's Oshkosh Bgosh
Babybel Cheese logo small
Becel margarine logo
Crayola logo
Orville Redenbacher

Joe Fresh

Maple Lodge Farms
Goody
Dyson
United Way
Barbie
TD Canada Trust
Dempsters
Kellogg's
Chevrolet
General Mills
VTech
Mastercard
Woodebridge
Marketing sports equipment to Canadian moms
Pantene
Sport Chek
Toyota
Value Village
The Keg
Goldfish
Sharpie
Region of Peel
Purina
Purex
People's
PC Organics
OxiClean
Nestle
Moneris
Ontario Ministry of Health and Long Term Care
Loblaws
Lilydale
Lantic
H&M
Braun
General Motors
Bernardin
Dare
Pampers

Amber Mac Twitter Party

YMC - EhmCo - Joe Fresh

Influencers Blog - LocalLove.ca Marketing to Local Moms